Posts

How Some Companies Have Used Periscope For Live Streaming.

A lot of celebrities may have taken to using Periscope for live streaming but some major brands have successfully used the app for important marketing events. Here are some of the companies that have used the mobile video streaming app since its invention. 1. Adidas. Adidas is no doubt one of the biggest companies that deals in sports merchandise. It designs kits for many teams in different fields of sports like football, athletics and rugby. One of the most notable teams that has a partnership with Adidas is the Spanish Football giants, Real Madrid. Adidas carried out one of the most creative and unique streams when it decided to live stream the event in which James Rodriguez, the Real Madrid forward, signed a contract extension with the company. It gave the many adoring fans of the star an opportunity to witness this important event as it happened. This was a very clever marketing concept that other companies can also adopt. Imagine the number of sales generated just by this simple a...

Tips on How To Have a Successful Periscope Live Streaming Session.

Periscope marketing can be a great way to reach out to your customers and stay ahead of the competition. To have a successful live streaming session, these are some of the tips that you can use in order to effectively engage your audience and have a productive marketing event. 1. Let your viewers have an exclusive experience. What new experiences are you treating your audience to? This is particularly important because someone will only spend his or her precious time to watch your live streaming sessions for an exclusive or unique experience. Are you giving your followers a tour of your firm, an exclusive interview with a celebrity or an interactive session with your employees. These are some of the things that will make them want to put on hold other commitments in order to watch your live broadcasts. Create a once in a lifetime opportunity that viewers will not be willing to pass up. 2. Make the live broadcasting sessions as interactive as possible. The reason why mobile video live s...

Are You Letting Your Possessions Ruin Your Life?

It's easy to see how the need for physical and material possessions can ruin a person's life. It doesn't take much mental processing power to figure out how desiring more, more and more can put you in some short of existential or emotional hole. You have to fit the right thing, you have to mix and match correctly. Unfortunately, we live in a society where we have collapsed our hierarchy of values into the material things. That's just a fancy way of saying that our possessions possess us. People think that being rich means living better. They have the capacity to make things happen. They have the ability, they seem to be more competent. It's not uncommon for people to think that since this stuff is so expensive then this means that this person is more valuable. It brings more value to their lives. This possession is a gateway of meaning to their lives. They just need to put together enough green pieces of paper and they too, could have that value and meaning. In othe...

How to Get Much More From Your Content.

Content makes the web go round. People go to websites because they want to read something or watch something, whether that is to be entertained, to learn something or to look up some information. That means content and therefore content = traffic. Seeing as traffic also = money, that means that content is pretty valuable for your site. So, if you’re posting articles once and then forgetting all about them, then you’re missing out. Writing content takes time, hiring people to write content for you costs money… so make sure you are making maximum ROI! 1. Revisit. If you follow Tim Ferriss on social media, you’ll find he regularly shares old posts with his audience to remind them about that content and to get them to head back to his site. Remember: only 10% of your Facebook followers (or something like that) will see each post from your page. You need to keep posting to engage your entire readership and chances are you don’t have enough content to really keep that up. Instead then, why n...

Live Streaming Etiquette.

How should you conduct yourself during a live video streaming session? Remember that a live broadcast does not have an edit button and you'd do well to behave yourself appropriately. The main idea behind Periscope marketing is to promote a product in an interactive and lively manner. This concept is usually liked for the sheer authenticity that is adopted in creating content. However, one should never forget that for its unrehearsed nature, businesses must still observe basic etiquette while broadcasting. So in what way is one supposed to conduct him or herself during a live streaming session? 1. Begin with some introduction. It's impolite to jump straight to the main content without first introducing yourself to the viewers. Even if you are famous, there might still be a few people who have no clue about who you are. An introduction will also include greetings so that you warm up to your audience and build a rapport. You can use that opportunity to give a brief overview of you...

The Correlation Between Creativity and Success.

Being successful seems like a lot of hard work. It seems like a lot of flow charts and graphs and dry, hard facts. These types of things can leave a creative person shuttering and running away before they ever accomplish anything of value. However, it is very important for us to be able to relax a little bit within the confines of our plans so that we can have the room we need to grow and be creative. Creation is the main source of innovation. If we are not able to be creative, then it doesn’t matter how great we are at planning and achieving our goals. We will not be doing anything of real value if we are not actually creating something that is beneficial to us and our projects. Innovation is extremely important. It helps us to move humanity forward. It is the building blocks that help to shape our society and the world that we live in. Without innovation, life as we know it would cease to exist. Creativity has a fundamental value within human society and life as a whole. We would not...

How to Design a Great Logo for Your Brand and Your Website.

Having a logo for a website is a highly important feature that will help you with your long-term marketing strategies as well as having a large impact on the way your website looks and feels to viewers from the offset. You know what they say about first impressions! Your logo or heading will not only most likely be present on every single page, but will also become an identifier for your website so that you can use it in your advertising and in your other online strategies. The question is though, how do you go about creating your logo/heading and what should you include to ensure that it looks the very best it can? Here we will look at both the practical and design elements of coming up with an image that will work. 1. Color Scheme. First of all, you need to think about the color scheme of your logo. This is a highly important thing to consider for your website because it is going to likely dictate the color scheme of the entire site in order to strengthen the impact of the brand and ...