How Filters Speak to the Differences Between Snapchat and Instagram.
When we compare different social media channels, we will often compare them on the basis of their content and their functionality. We think of Instagram as the ‘photo’ social network for instance, Pinterest is the ‘mood board’ social network and Facebook is something you use primarily for chatting with friends you know in the real-world. That’s one way to look at social networks. But another way is to think about them in terms of mood, tone and demographic. Because in many ways, the same functionality can exist between multiple platforms. You can send a photo to friend via Instagram instant for example and both Facebook and Periscope have live streaming. But invariably, they’re used in different ways. Instead of thinking of Snapchat purely as the ‘short term photos and videos’ social network then, it’s worth thinking of it in terms of the way it’s used and who is using it. And interestingly, the new filters tell us quite a lot about this. 1. Instagram Filters vs Snapchat Filters. There...
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