When we compare different social media channels, we will often compare them on the basis of their content and their functionality. We think of Instagram as the ‘photo’ social network for instance, Pinterest is the ‘mood board’ social network and Facebook is something you use primarily for chatting with friends you know in the real-world. That’s one way to look at social networks. But another way is to think about them in terms of mood, tone and demographic. Because in many ways, the same functionality can exist between multiple platforms. You can send a photo to friend via Instagram instant for example and both Facebook and Periscope have live streaming. But invariably, they’re used in different ways. Instead of thinking of Snapchat purely as the ‘short term photos and videos’ social network then, it’s worth thinking of it in terms of the way it’s used and who is using it. And interestingly, the new filters tell us quite a lot about this. 1. Instagram Filters vs Snapchat Filters. There...
A lot of companies have used the Periscope live streaming app for several marketing campaigns ever since it was launched. Unlike with recorded broadcasts, it's not advisable to sound plastic or mechanical during the live streaming sessions because viewers will immediately detect that. This app functions best when businesses present a honest picture of themselves that customers can also relate to. Over the course of nearly ten months, what are some of the most important lessons that we have learnt so far from Periscope marketing campaigns? Below we look at some of the valuable takeaways that brands can also embrace in order make their live broadcasting sessions a success. 1. Personify your brand's spirit. What is your brand known for? What comes immediately to the mind of a customer whenever he or she sees your products? These two questions will help you define the spirit of your brand and embody it during the live streaming sessions. If your brand image is masculine or seductiv...
Most people who want to lose weight hear about the cabbage soup diet at least once in their life. This diet supposedly helps you to miraculously drop 10-15 pounds in 7 days. Many people when they first hear about this diet believe that it is “new” or “revolutionary” or even that it’s some sort of “secret” diet. When in actuality, none of the above is true. There are a lot of misconceptions about this diet, including the origins. Some sources claim that the diet was created by a famous doctor; some sources attribute it to respectable hospitals, etc…The diet did not come from a famous doctor or hospital. The true origins of this diet are unknown to this day. This diet seems to have first surfaced in the 1980’s. It spread quickly by fax machine. Once the internet arrived, it quickly spread that way. This is one of those fad diets that seems like it will never die or go away. What is the cabbage soup diet? The cabbage soup diet is a 7 day eating plan. The diet, as the name suggests, focuse...
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